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Alex Kong

In Touch

A Monthly Curated Newsletter

Forget turkey and tradition for a moment—have you heard about Friendsgiving? This modern twist on Thanksgiving celebrates gratitude, connection, and good company. From creative hosting ideas to shared meals and local gatherings, discover how people everywhere (yes, even in Singapore) are embracing friendship as the heart of the season.

Friendsgiving: A rising trend among Younger Generation

The younger generations are redefining the holiday season — turning Friendsgiving into a preferred way to celebrate gratitude, connection, and friendship without family formality.

 
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The Ultimate Guide to Friendsgiving Ideas: Food, Décor, Activities and More

A comprehensive planning resource covering menus, decorations, and games — everything needed to organise a seamless and enjoyable Friendsgiving experience.

 
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What Is Friendsgiving?

 
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I seek to reach out to people who believe in safeguarding the interests of their loved ones. Let me know if I can be of help to someone you know or care about. We can make a difference to lives when it matters most. Cheers.
 
Alex Kong
 
 
 
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Testimonials and Referral Notes

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Catharina

Alexander is a patient and detailed adviser. Diligent in service and giving me updates in a fun and informative manner. Never met an FC like Alexander.

Choo yew ting Teacher FH & Love

Alexander Kong is a patient and helpful guy. He can be trusted and his very efficient in his work. Definitely if given a chance l will recommend my friends to him. Whether young or older will benefit.

Eldo Joy Senior Software Engineer

Alexander was assigned to me as the new consultant to me last year. It was nice for him to drop by and share the updates on the policy. He was professional and helped with our enquiries. We took a new policy and he helped us to get it done with timely assistance. Hoping to get his advice in future as well.

Damianlyn Ancheta Ribad Beauty Advisor LG & H&H Singapore Pte LTD

Alex comes as a genuinely professional individual who is committed to serve his clients; very much approachable and responsive to qeuries and requests. Alex's willingness to go the extra mile to find answers and resolve claims to help his clients is appreciable. I was blessed when he help resolved claims that were stuck for months due to some clerical error on the hospital end. He resolved it for me by engaging both the hospital and Prudential for me. The three key qualities that makes a good Financial Planner: “Responsive”, “Reliable” and “Customer first”. Alex possesses it all. He is always there whenever help is needed on insurance matters, hospital admission, and claims. Individuals with hospitalisation coverage needs will benefit from meeting Alex and am sure he would be able to help with other insurance and investment planning as well.

Yang Xinyi Senior Manager

I’ve known Alex for years and he’s someone who cares for the people he knows. He will not hesitate to go the extra mile to help if it’s within his means and I’ve personally benefitted from his help in different aspects of my life over the years. Especially in terms of insurance, I really appreciate his help to push through my case for me as my case was not as straightforward. Thanks for being a great friend and advisor!

Alice Eliza Koh, Retiree

I was introduced to Alex by my sister who greatly appreciated his good customer service, detailed explanation, good followup and recommendations, patience and always approachable and who readily make himself available to meet to explain the policy or whatever understanding needed . I found him to be good and wished I had known him earlier so I could be wiser in my purchase of health and fund policies that meet my needs and not the need of the agent for better commission Though busy, he still followup and only 1 call away whenever I have issues to discuss Recently I called for meeting to discuss my Prudential funds and to better understand the recent host of cancer related coverage on the daily news. He not only came to meet promptly upon my call but came prepared with printouts and presentation. I am impressed with his service and has no hesitation to recommend him to whoever are looking for a good insurance consultant/ advisor